CHALLENGE:
Create a campaign that maximizes the 8 products in Vasayo’s line in a new way.
Each product was photographed with items illustrating one or two ingredients inside of the product to not only have a fresh campaign, but to encourage distributors to learn about and have a greater understanding of the benefits of the individual products.
Images created by in-house design team.
CHALLENGE:
Create a social media campaign to encourage people to enter the Chris Powell 12 Week Bod-e Challenge. Bod-e was a protein shake product line developed in conjunction with Chris and Heidi Powell, stars of ABC’s hit tv show, Extreme Weight Loss. Bod-e was developed exclusively for Vemma.
Images were created showing before and after images. After images were professionally taken in our offices each time we had a new set of winners to get the best possible “AFTER” photos for marketing. Winners received a shopping trip and visit to our Home Office in Scottsdale, Arizona.
Branding elements of the measuring tape, and lime green from the Bod-e packaging were incorporated to keep social content on brand.
Note that all content had disclaimers added to the physical copy of each post to ensure compliance with FTC guidelines for advertising weight loss products.
CHALLENGE:
Create social media imagery to promote Vemma’s core product, Vemma, with its new look and feel, instilling confidence in users that they are still receiving the same great product, with only a new look. (And an award winning look at that from GD USA!)
Images created with suggestions and feedback from entire marketing and design teams.
CHALLENGE:
Create a campaign to get people excited about the upcoming launch of a new flavor of Verve, Verve BOLD. Verve was an energy drink. BOLD offered an increased dose of natural caffeine for an extra boost of energy.
To increase day-of-launch sales, I worked on creating a campaign that would keep followers and distributors focused on the actual launch date.
Concepting and countdown ideas are mine. Designed by Vemma’s in-house award winning design team.
