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Bonnie Schroader

Bonnie Schroader

I craft digital experiences through design, technology & strategy

  • Explore Portfolio by Category
    • Digital Ads
    • Social Media Campaigns
    • Process Flow
    • Lead Magnets
    • EBooks

mebonnie

New Year New You Animated Ad

January 18, 2023 by mebonnie

CHALLENGE:

Find a way to stand out in all of the holiday advertising with an animated ad that could capture a large product line succinctly.

We were provided with only one image to create and ad, and worked with our external agency to find a way to enhance the single image to improve sales.

Filed Under: Digital Ads

“Bundles” Facebook Stories Ads

January 17, 2023 by mebonnie

CHALLENGE:
Create a Facebook Stories version of our ad campaign to promote Kyäni’s Nitro Nutrition program bundles and saving even more through our “Subscribe and Save” option. We used a variety of cohesive but unique ads that worked for social posts as well as ads.

Animation, feature and benefit callouts, and bright fun colors made these campaigns a success.


Worked with our marketing agency to concept and create these designs and associated ad copy.

Filed Under: Digital Ads

“Bundles” Digital Ads

January 17, 2023 by mebonnie

CHALLENGE:
Create ad campaign to promote Kyäni’s Nitro Nutrition program bundles and saving even more through our “Subscribe and Save” option. We used a variety of cohesive but unique ads that worked for social posts as well as ads.

Animation, feature and benefit callouts, and bright fun colors made these campaigns a success. A similar campaign was designed specifically for Facebook Stories to take advantage of how users are viewing content.

Worked with our marketing agency to concept and create these designs and associated ad copy.

Filed Under: Digital Ads

5 Lessons Lead Magnet

June 18, 2019 by mebonnie

CHALLENGE:
Create a lead magnet to drive traffic to ChiefEverythingOfficer.com

Enjoy this free lead magnet designed to help drive traffic to chiefeverythingofficer.com. New subscribers could explore 5 crucial lessons I learned being in business for myself! The best lessons are learned by learning from someone else and not repeating their challenges. Site visitors were encouraged to download this free ebook to learn valuable insights to apply to their businesses immediately to see progress.

I wrote and created the entire Lead Magnet.

TOOLS USED:
Adobe InDesign
Adobe Illustrator
Adobe Acrobat
Adobe Stock Images



Download your free copy of
“5 Crucial Lessons I’ve Learned
Being My Own Boss”


Download

Filed Under: Lead Magnets

Vasayo Ingredients

June 18, 2019 by mebonnie

CHALLENGE:
Create a campaign that maximizes the 8 products in Vasayo’s line in a new way.

Each product was photographed with items illustrating one or two ingredients inside of the product to not only have a fresh campaign, but to encourage distributors to learn about and have a greater understanding of the benefits of the individual products.

Images created by in-house design team.

Filed Under: Social Media Campaign

12 Week Bod-e Challenge

June 18, 2019 by mebonnie

CHALLENGE:
Create a social media campaign to encourage people to enter the Chris Powell 12 Week Bod-e Challenge. Bod-e was a protein shake product line developed in conjunction with Chris and Heidi Powell, stars of ABC’s hit tv show, Extreme Weight Loss. Bod-e was developed exclusively for Vemma.

Images were created showing before and after images. After images were professionally taken in our offices each time we had a new set of winners to get the best possible “AFTER” photos for marketing. Winners received a shopping trip and visit to our Home Office in Scottsdale, Arizona.

Branding elements of the measuring tape, and lime green from the Bod-e packaging were incorporated to keep social content on brand.

Note that all content had disclaimers added to the physical copy of each post to ensure compliance with FTC guidelines for advertising weight loss products.

Filed Under: Social Media Campaign

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