CHALLENGE:
Create a social media campaign to encourage people to enter the Chris Powell 12 Week Bod-e Challenge. Bod-e was a protein shake product line developed in conjunction with Chris and Heidi Powell, stars of ABC’s hit tv show, Extreme Weight Loss. Bod-e was developed exclusively for Vemma.
Images were created showing before and after images. After images were professionally taken in our offices each time we had a new set of winners to get the best possible “AFTER” photos for marketing. Winners received a shopping trip and visit to our Home Office in Scottsdale, Arizona.
Branding elements of the measuring tape, and lime green from the Bod-e packaging were incorporated to keep social content on brand.
Note that all content had disclaimers added to the physical copy of each post to ensure compliance with FTC guidelines for advertising weight loss products.
